JOB TITLE: SENIOR DIGITAL MARKETING AND COMMUNICATIONS OFFICER
MANAGER: SENIOR MARKETING, COMMUNICATIONS AND DIGITAL MANAGER
The Irish Heart Foundation is a community of people who fight to
protect the cardiovascular health of everyone in Ireland. Together we
are working to eliminate preventable death and disability from heart
disease and stroke, and to support and care for those living with
these life-changing conditions. We work to achieve this by:
* Caring for and speaking out for people in the community living with
heart conditions and stroke, and their families
* Innovating and leading in health promotion and prevention to
change health behaviours and reduce cardiovascular risk
* Building a nation of lifesavers through CPR training
* Campaigning and advocating for policies that support people to
live healthier lives.
THE ROLE
The Senior Digital Marketing and Communications Officer works as part
of the Marketing and Communications Team to coordinate and lead
digital marketing projects and campaigns in support of the Irish Heart
Foundation?s work and strategy.
This is an exciting role for someone who is passionate about the
mission and work of the Irish Heart Foundation and creating quality
digital content and strategies with a keen eye for detail, analytics
and measurement.
KEY RESPONSIBILITIES
* Develop a steady stream of engaging and sharable content for all
Irish Heart Foundation channels.
* Plan and coordinate a schedule of activity across Irish Heart
Foundation social media channels (Facebook, Twitter, Instagram,
LinkedIn, etc.) and other digital platforms to expand our digital
audience.
* Coordinate and lead digital marketing projects and campaigns to
support the Irish Heart Foundation?s work and strategy, working
alongside external agencies and suppliers and ensuring projects are
delivered to agreed deadlines and to a high standard.
* Work collaboratively with all Irish Heart Foundation teams,
including fundraising, advocacy, patient support and health promotion,
to devise and manage digital marketing and communication strategies
? incorporating social media and other digital advertising channels
? that expand the online reach and impact of programmes and
initiatives.
* Working as part of the internal Web Group and in collaboration
with our external web agency, help colleagues across the organisation
identify and refine their web needs and ensure that in all web
development the user experience is paramount and performance is
measured against clear KPIs.
* Provide advice and options to colleagues and key stakeholders on
digital marketing techniques and solutions.
* Oversee digital supporter journeys to increase engagement and help
build and maintain long-term relationships with our supporters.
* Together with colleagues, drive a data-informed and evidence-based
culture of testing and reporting throughout the organisation. Compile
reports on projects and campaigns assessing performance against
measurable objectives and targets and, where appropriate, make
recommendations for future work.
* Work towards clear and measurable KPIs across all digital
projects.
* Keep up to date with and upskill on the latest trends and best
practices in digital marketing, fundraising, analytics and
measurement.
* Optimise, forecast and manage the social media budget.
* Deal with ad-hoc requests from colleagues for digital content.
* Manage relationships with external stakeholders and collaborators.
* Seek out creative opportunities to strategically develop the Irish
Heart Foundation's brand.
* Attend team meetings and undertake appropriate staff development
and training opportunities as agreed with the line manager.
* The successful candidate is expected to be flexible in this role
and carry out other duties that may be assigned to them from time to
time.
SKILLS AND EXPERIENCE REQUIRED
* Minimum of four years? experience in a digital marketing,
communications or similar role, either in-house or in an agency.
* An interest in and a passion for the mission and work of the Irish
Heart Foundation.
* Experience managing website, SEO, email marketing and social media
channels and utilising key digital platforms for advertising and
analytics, ideally including Facebook Ads, Google Ads, Google
Analytics, MailChimp and WordPress.
* Excellent copywriting and communication skills with a proven
ability to produce quality content including visuals for digital
channels.
* Excellent organisational, time management, communication and
project management skills.
* Self-starter excited by the potential of working in a small,
dynamic and growing team.
* Ability to set and achieve targets with a proven ability to
deliver on KPIs.
* Self-motivated with the ability to work independently.
* High level of attention to detail.
* Creative and solutions-focused with an ability to work
collaboratively with colleagues to find the best solutions for them.
* Ability to plan and manage competing deadlines and priorities, and
work calmly as part of a small team in a busy organisation.
* Commitment and flexibility required.
DETAILS OF ROLE AND APPLICATION PROCESS
This is a full-time permanent role, Monday to Friday. The role is
based in the Irish Heart Foundation?s offices in Rathmines, Dublin.
Currently staff are working on a hybrid basis, with three days in the
office (Monday, Thursday and the third day selected by employees) and
two days working from home. The successful candidate will be supported
to work on this hybrid basis according to public health guidelines.
The salary scale for this role is ?**Apply on the website**,**Apply
on the website**-?**Apply on the website**,**Apply on the website**.
To apply, please provide an up-to-date CV and cover letter outlining
how you suit the role by email to Siobhan Browne at **APPLY ON THE
WEBSITE**.
The closing date for this position is 5pm on Monday **Apply on the
website**th April **Apply on the website**.
_THE IRISH HEART FOUNDATION IS AN EQUAL OPPORTUNITIES EMPLOYER._
_THE IRISH HEART FOUNDATION HAS A NO SMOKING POLICY. EMPLOYEES ARE NOT
PERMITTED TO SMOKE WHILST UNDERTAKING ANY DUTIES ON BEHALF OF THE
FOUNDATION._
We need : English (Good)
Type: Permanent
Payment:
Category: Health
